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AMUL means "priceless" in Sanskrit. The brand name "Amul,"
from the Sanskrit "Amoolya," was suggested by a quality
control expert in Anand. Variants, all meaning "priceless",
are found in several Indian languages. Amul products have been in
use in millions of homes since 1946. Amul Butter, Amul Milk Powder,
Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand,
Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading
food brand in India. (Turnover: Rs.18.8 billion in 1997-98). Today
Amul is a symbol of many things. Of high-quality products sold at
reasonable prices. Of the genesis of a vast co-operative network.
Of the triumph of indigenous technology. Of the marketing savvy of
a farmers' organisation. And of a proven model for dairy development.
Amul
Butter
Utterly Butterly Delicous |
Amul
Lite
The Low Fat Bread Spread |
Amul
Spray
Infant Milk Food
Still, Mother's Milk is Best for your baby |
Amul
Instant Full Cream Milk Powder
A dairy in your home |
Sagar
Skimmed Milk Powder
which is especially useful for diet preparations or for use by
people on low calorie and high protien diet. |
Amulya
Dairy Whitener
The Richest, Purest Dairy Whitener |
Amul
Fresh Milk
This is the most hygienic milk available in the market. Pasteurised
in state-of-the-art processing plants and pouch-packed for convenience. |
Amul
Long Life Milk
Fresh milk packed aseptically in tetra-packs with a shelf life
of 90-120 days |
©2001
:Shivani
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